The Story Behind ShoeObsession

Beautiful shoes. Thoughtful details. Made for memorable moments.

Founded in 2021 by Karla Howells, ShoeObsession is an independent Welsh footwear brand specialising in elegant bridal and occasion shoes, designed to make every moment feel that little bit more special.

How It All Began

My journey with ShoeObsession began in 2020, during a time when the world had slowed down.

As a self-employed hairstylist with a lifelong love of shoes, I decided to turn my passion into something more. I had always believed that finding the perfect pair of occasion shoes shouldn't mean having to choose between beautiful design, comfort and versatility.

After a year of researching materials, styles and suppliers, ShoeObsession officially launched in 2021.

What began as an idea has grown into a brand I'm incredibly proud of, built from scratch with a genuine passion for beautiful footwear and the women who wear it.

Designed for More Than One Special Occasion

At ShoeObsession, I believe beautiful shoes deserve to be worn, loved and enjoyed long after the occasion they were purchased for.

Whether you're walking down the aisle, celebrating as a wedding guest, attending a special event or simply dressing up for an evening out, our collections are designed to complement life's most memorable moments.

From timeless bridal elegance to statement heels, each style is carefully selected with versatility in mind, so your favourite pair can become part of more than one special memory.

Where Style Meets Comfort

I understand that the perfect pair of shoes needs to feel just as special as it looks.

That's why comfort is an important part of ShoeObsession. Our designs feature thoughtful details, including discreet cushioning and carefully considered heel styles, to help you feel supported while looking your best.

Selected designs are also available in two heel heights, giving you the freedom to choose the style that feels right for you.

Because beautiful shoes should be a pleasure to wear, not just admire.

A Personal Promise From Me to You

ShoeObsession is more than just a footwear brand to me. It's something I've built with passion, determination and a genuine love for what I do.

Every collection reflects my vision of creating elegant, distinctive shoes that help women feel confident and beautifully themselves.

Whether you're choosing your wedding shoes or treating yourself to something special, I want your ShoeObsession experience to feel just as memorable as the occasion itself.

Thank you for supporting my independent business and being part of the ShoeObsession journey.

With love,

Karla Howells

Founder of ShoeObsession

Your obsession is our obsession. 🤍